Build: Commerce Engineering - Start Fast, Grow Sustainably

Shopware 6 is the modern, API-first e-commerce platform for scalable online stores and complex B2B scenarios. With the clearly structured admin, a powerful rule builder and flexibly expandable worlds of experience, you can create individual shopping experiences that are precisely tailored to your target groups - across all channels and with strong SEO. The open architecture facilitates the connection of ERP, PIM and CRM systems so that product data, prices and stocks can be centrally controlled and automatically transferred to your store. This creates the basis for high-performance digital commerce that can be quickly adapted to new requirements and expanded in the long term.

BigCommerce is a powerful, cloud-based e-commerce platform that has been specially developed for demanding B2B scenarios. It offers central functions such as company accounts, individual buyer and invoice portals, flexible tax and payment logics as well as options for connecting ERP systems. Thanks to its scalable SaaS approach, BigCommerce enables high performance, high availability and security without the need to operate its own infrastructure. The platform supports individual price lists, complex ordering processes, multiple storefronts and international markets - ideal for combining professional B2B trade with modern commerce experiences.

Websale is the flexible e-commerce solution for companies that want to grow online quickly, securely and with manageable effort. The scalable platform combines a high-performance store, integrated payment and shipping processes and sophisticated B2B functions in one system - from individual price lists and customer-specific product ranges to automated order processes. Thanks to open interfaces, Websale can be seamlessly connected to your ERP, PIM or CRM so that product, customer and order data remain reliably synchronized. You benefit from short loading times, high reliability and legally compliant operation in German data centers. This allows you to create a professional shopping experience for your business customers, reduce process costs and at the same time lay the foundation for future expansions - without having to replatform at an early stage.

Argo CD is one of the leading tools for GitOps-based continuous delivery in Kubernetes. It is part of the ecosystem of GitOps tools and is hosted by the Cloud Native Computing Foundation.
The central concept of Argo CD is GitOps: the desired state of an application is fully defined in a Git repository, and Argo CD automatically ensures that the state in the Kubernetes cluster matches this Git state.

Conductor is an enterprise platform for search and content marketing that helps companies to analyze and improve their visibility in search engines and AI response systems. The software combines functions from SEO (Search Engine Optimization), AEO (Answer Engine Optimization) and content marketing in one central platform. The aim of the platform is to help companies generate more organic traffic, optimize content in a targeted manner, increase their brand presence in search engines and AI systems and make data-based marketing decisions.

CoreShop is an open source e-commerce platform that was specially developed as an extension for Pimcore. It extends Pimcore with complete store functionalities such as product catalogs, prices, shopping cart, checkout and order management. The basic idea behind CoreShop is to combine product data management (PIM), content management and e-commerce in a single platform. This allows companies to manage their product information, content and sales processes centrally and publish them on various channels. CoreShop is primarily aimed at B2B and B2C online stores, enterprise e-commerce platforms and companies with complex product data.

Docker is a platform for containerizing applications. It makes it possible to package software together with all dependencies (libraries, runtime, system tools, configurations) in so-called containers. These containers can then run consistently on different systems - whether on the developer's laptop, a server or in the cloud. Different systems have different operating systems, libraries, versions and configurations. Docker solves this by running applications isolated in containers. In summary, Docker makes it possible to run applications in a portable, reproducible and isolated way by packaging software in containers that run the same everywhere.

Flux is a GitOps tool for Kubernetes that automatically deploys and synchronizes applications and infrastructure from a Git repository to a Kubernetes cluster. The project is hosted by the Cloud Native Computing Foundation (CNCF) and is officially called Flux (GitOps toolkit) or often FluxCD. Here, configurations are saved in the Git repository, Flux monitors the repository and changes are automatically applied in the cluster. This makes deployment reproducible, traceable and automated. Among other things, Flux offers the advantages that deployments are automated and therefore manual releases are no longer necessary, that all changes in the Git history are traceable and that clusters can be rebuilt from Git at any time.

GitOps is an operating and deployment approach for infrastructure and applications in which Git serves as the central source of truth. All configurations for systems - e.g. infrastructure, containers or Kubernetes - are stored in a Git repository and automatically applied to the target systems. GitOps is an operating model in which infrastructure and applications are described in Git, changes are made via pull requests, a tool automatically applies the target state to systems and the system continuously synchronizes with Git. This results in reproducible deployments, secure infrastructure management and automated operations.

HubSpot is a cloud-based CRM platform that helps companies to organize marketing, sales, customer service and content management in a single system. The platform is developed by the US company HubSpot and is one of the best-known all-in-one solutions for marketing and sales automation. The aim of HubSpot is to support companies in building and maintaining customer relationships along the entire customer journey. HubSpot is strongly based on the concept of inbound marketing: instead of interrupting customers with advertising, it tries to attract them with relevant content and helpful information. In summary, HubSpot is a CRM platform that helps companies to automate marketing, organize sales, improve customer service and manage websites and content. Everything runs via a central database in the CRM.

Kubernetes (K8s) is an open source platform for orchestrating containers. It automates the deployment, scaling and operation of containerized applications. Kubernetes typically manages containers created with tools such as Docker. Kubernetes is a container orchestration platform that automatically deploys applications, manages containers, scales systems and automatically resolves failures. It is now a central component of modern cloud and microservice architectures.

Mailchimp is a cloud-based marketing platform that is mainly used for email marketing, marketing automation and customer communication. Companies can use Mailchimp to create and send newsletters, automate marketing campaigns, manage target groups and carry out marketing analyses. Mailchimp is particularly popular with start-ups, small businesses, online stores and marketing teams.

Scaleway is a European cloud computing provider that provides infrastructure and platform services for developers, enterprises and startups. Scaleway offers similar services to large cloud providers, for example

• virtual servers
• Kubernetes clusters
• storage solutions
• databases
• Network infrastructure

Scaleway is often used for web hosting, cloud-native applications, microservices, Kubernetes platforms, DevOps infrastructures and startups and SaaS products. An important focus is on data protection, European infrastructure and cloud sovereignty.

Sentry is a platform for error monitoring and performance analysis of software applications. It helps developers to automatically detect, analyze and fix errors in applications. The platform can be operated both as a cloud service and as a self-hosted solution.
Sentry is frequently used in modern software projects, especially for web applications, mobile apps, backend systems and microservices. Advantages of Sentry at a glance:

• Fast debugging
• Real-time monitoring
• Good integration
• Performance analysis

Terraform is an open source tool for Infrastructure as Code (IaC). It enables developers and DevOps teams to automatically define, create and manage IT infrastructure. The tool makes it possible to manage infrastructure via configuration files instead of manual setup.
Terraform is often used for cloud infrastructure, Kubernetes clusters, network setups, DevOps automation and multi-cloud environments.

Advantages:

• Automation
• Repeatability
• Multi-cloud
• versioning
• Storage systems